Reputation management is the deliberate process of influencing public perceptions of a brand or individual.
It involves continuously tracking what is being said about you online.
The primary aim is to promote favorable information and address any damaging feedback or criticism.
This frequently includes responding to customer reviews on various websites.
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A key component is optimizing search engine listings for associated queries.
Effective ORM helps build credibility and safeguard a positive brand image.
Ultimately, it is an crucial practice for any modern business or public figure.