Reputation management is the deliberate process of shaping public perception of a company or individual.
It involves actively monitoring what is being said about you online.
The goal is to highlight favorable content and mitigate any damaging feedback or reviews.
This often includes engaging with online reviews on various platforms.
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A vital component is optimizing search engine results for relevant queries.
Effective ORM helps establish trust and safeguard a strong brand image.
Ultimately, it is an crucial strategy for any contemporary organization or professional.