Online reputation management is the strategic process of influencing public perception of a brand or individual.
It involves continuously monitoring what is being said about you online.
The primary aim is to promote positive information and mitigate any damaging comments or reviews.
This often includes responding to online reviews on various websites.
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A key part is managing search engine results for relevant queries.
Effective reputation management helps build trust and protect a strong digital image.
Ultimately, it is an crucial strategy for any modern business or professional.