Reputation management is the deliberate process of shaping public perception of a company or individual.
It involves continuously tracking what is being said about you online.
The primary aim is to highlight favorable content and address any negative feedback or criticism.
This often includes engaging with customer reviews on various platforms.
https://graph.org/Reputation-Management ... rust-12-18
A vital component is managing search engine listings for associated search terms.
Effective reputation management helps establish credibility and safeguard a strong brand image.
Ultimately, it is an crucial practice for any contemporary business or public figure.