Online reputation management is the strategic practice of influencing public perceptions of a brand or person.
It involves actively tracking what is being discussed about you online.
The primary aim is to promote positive information and address any negative feedback or criticism.
This frequently includes responding to customer reviews on different websites.
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A vital component is managing search engine results for relevant queries.
Effective ORM helps establish credibility and protect a strong brand image.
Ultimately, it is an crucial strategy for any contemporary organization or professional.